My how the summer has flown by—it’s already the final week of Smart Camp! We hope you will share the Smart Edition activities you practiced this summer with your students in the fall.
Our last activity focuses on advertising, which should be especially interesting because of the upcoming tax free weekend. Students will get a better understanding of advertising by researching companies online to determine which company offers a better price. Teachers who are participating without students can complete this activity on their own.
Deal or No Deal? Advertising Activity
Whether they are wearing team jerseys sponsored by local businesses, or viewing a webpage with popup ads, students are exposed to advertising everywhere. But just because a company advertises a price, it doesn’t always mean it’s the best deal.
Have your students find an advertisement for a product or service in the Boston Herald Smart Edition. Students should visit the company's website and read more about the company’s services, products, and pricing. Students should see if the company lists special offers online, and if there are any stipulations for sale prices.
Next students should visit two competitor’s websites that offer similar products or services. Students can make a chart that includes each company, their products or services, and their pricing information. Was the offer advertised in the newspaper the best deal? Students should share their findings with the rest of the class.